Marketing & Experience Director

Full-time Position • On-site Work • Competitive Salary

We seek candidates ready to bring their creative energy to work, daily. This is an on-site position at The Gardener’s Center, in Darien, Connecticut. 

Remote work will not be considered for this role. If you’re not located near Fairfield County, CT, or are unwilling to relocate promptly, please do not apply.

About The Gardener’s Center

We’re a thriving, independent garden center cultivating joy and connection through gardening. Our mission blends genuine customer relationships with innovative retail experiences. We’re pretty passionate about plants and the natural world, about being creative and having fun. We aim to inspire a diverse community of plant lovers, from beginners to seasoned gardeners. If you’re ready to grow with us and thrive in a fast-paced, hands-on environment, we’d love to meet you! Learn more about what we value and the kind of people we want to work with. 

Job Description

Are you ready to connect people with experiences that inspire joy and creativity? As our Marketing & Experience Director, you’ll drive and execute a bold omnichannel marketing strategy that seamlessly integrates our digital presence with the magic of our in-store offerings.

From digital campaigns to in-store promotions, you’ll create meaningful customer connections and ensure our brand shines across all platforms. This hands-on role blends strategy with action—you’ll help craft creative campaigns, lead engaging events, and directly shape the customer experience.

Your role will include:

• Designing engaging email, SMS, and social media campaigns
• Developing in-store displays and promotions that captivate customers
• Brainstorming and executing events and workshops that bring our brand to life
• Tracking campaign performance and refining strategies for even greater success

We’re not just selling products—we’re building a passionate gardening community. Whether it’s creating holiday workshops, snapping photos of new arrivals, or analyzing data, your work will inspire customers and grow our garden center’s impact.

Key Responsibilities:

• Develop Omnichannel Campaigns: Lead omnichannel marketing campaigns across social media, email, SMS, and in-store promotions to keep our brand fresh and engaging.
• Marketing Calendar Oversight: Coordinate the marketing calendar for efficient campaign rollouts and ensure a balanced mix of digital and in-store experiences.
• Product Launches: Collaborate with the team to select products and create compelling content that aligns with our brand and drives customer demand.
• Budget Management & Trend Research: Manage marketing budgets effectively and stay informed about industry trends to develop innovative strategies.
• Fulfillment Coordination: Oversee the in-store pickup experience for pre-ordered products, ensuring a smooth process that encourages repeat visits and engagement.
• Brand Voice Management: Ensure consistency across all marketing channels, from digital copy to in-store signage.
• Customer Engagement: Cultivate customer connections through social media, in-store events, and digital platforms, gathering feedback to improve offerings.
• Content Creation: Lead content creation for social media, email, SMS campaigns, and website updates, building community and driving sales through storytelling.
• Campaign Analysis: Track and analyze the success of marketing campaigns, using data to refine strategies for greater results.
• Event Leadership: Brainstorm and execute in-store events that engage customers, boost foot traffic, and showcase our products.

Qualifications:

• Three years of marketing or communications experience, focusing on omnichannel strategies in retail or e-commerce
• Team player with strong communication, creativity, analytical skills, and a leadership mindset
• Experience managing marketing budgets and researching industry trends to inform strategies
• Proactive, eager to learn, and adaptable to new challenges
• Detail-oriented with a passion for connecting customers to experiences
• Familiarity with creative design software and email marketing platforms
• Strong organizational skills with the ability to manage multiple tasks in a dynamic environment
• Eye for design, crafting engaging visuals, and creating cohesive campaigns
• Skilled in writing responsive, engaging copy for diverse audiences
• Demonstrated success in crafting and analyzing impactful email marketing campaigns
• Bonus: Graphic design and video-editing skills, plant knowledge, or experience with AI tools
• Website management experience is a significant plus

What We Offer:

• A creative, fun, and supportive work environment
• Competitive pay and benefits
• Opportunities to grow with our expanding business
• Employee discounts on plants and garden supplies
• Relocation assistance

Does this sound like a position perfect for you?

If so, we’d love to hear from you! Please apply through the form below…